Digital Marketing and AI – ENGLISH
Digital marketing is the use of digital channels, platforms, and strategies to promote products, services, or brands to an online audience. Unlike traditional marketing, which relies on offline media such as print, TV, and radio, digital marketing leverages the internet and electronic devices to reach and engage with consumers. This can include social media, search engines, email, websites, and mobile apps
What Will You Learn?
- INTRODUCTION TO DIGITAL MARKETING
- WEBSITE CREATION
- CONTENT CREATION AND CONTENT MARKETING
- BLOGGING PLATFORMS
- DIGITAL MARKETING STRATEGY
- DIGITAL MARKETING USING AI TOOLS
- REAL WORLD CASE STUDIES
- PROJECTS
- QUIZ
- RESUME BUILDING
- INTERVIEW PREPARATION
- SOCIAL MEDIA MARKETING
- GOOGLE ADS
- SEARCH ENGINE MARKETING
- SEARCH ENGINE OPTIMIZATION
Topics of Course
Join Our Digital Marketing Community!
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Join Group
MODULE1: INTRODUCTION TO DIGITAL MARKETING
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Intro Module 1
00:00 -
Overview of Digital Marketing
02:48 -
Notes
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Applications of Digital Marketing
07:17 -
Notes
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Traditional Marketing vs Digital Marketing
06:50 -
Notes
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Key concepts of Digital Marketing
05:46 -
Notes
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Future of Digital Marketing
02:46 -
Notes
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Niche Marketing
03:35 -
Notes
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Assignment 1
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Quiz – DM Module 1
MODULE 2: WEBSITE CREATION
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Intro Module 2
00:00 -
What is a website?
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Notes
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Types of Websites
03:40 -
Notes
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What is Hosting?
01:28 -
Notes
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Types of Hosting
03:51 -
Notes
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What is Domain?
03:57 -
Notes
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Different types of Domains
02:54 -
Notes
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How to register a domain?
05:37 -
How to install a WordPress website?
03:36 -
Design website using WordPress – How to install theme?
03:48 -
Design website using WordPress- Customizing WordPress
21:10 -
Design website using WordPress – Introduction with Elementor
03:59 -
Design website using WordPress – Editing WordPress using Elementor Part 1
08:17 -
Design website using WordPress – Editing WordPress using Elementor Part 2
09:22 -
Assignment
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Quiz – DM Module 2
MODULE 3: CONTENT CREATION AND CONTENT MARKETING
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Content Strategy
04:21 -
Notes
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Content Creation
05:00 -
Notes
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Content optimization
09:15 -
Notes
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Content Marketing Tools
05:08 -
Notes
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Quiz – DM Module 3
MODULE 4: BLOGGING PLATFORMS
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Blogger
09:25 -
Tumblr
08:06 -
Medium
08:38 -
Assignment
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Quiz – DM Module 4
MODULE 5: SOCIAL MEDIA MARKETING
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What is Social Media Marketing?
00:00 -
Notes
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Facebook Marketing – Lesson 1a: How Page creates?
00:00 -
Lesson 2b: How to Action Button create?
00:00 -
Lesson 3c: How to Automations create?
00:00 -
Lesson 4d: How to Post a Image/ Video in our page?
00:00 -
Lesson 3: How to upload Instagram post to our account
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Lesson 2: How to switch personal to professional account (copy)
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Lesson 2: How to switch personal to professional account
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YouTube Marketing – Lesson 1 : Creation of Youtube channel
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YouTube Marketing – Lesson 2 : How to upload videos?
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YouTube Marketing – Lesson 3 : Other features of Youtube
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YouTube Marketing – Lesson 4 : Key metrics for Youtube Analytics
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LinkedIn Marketing – Lesson 1 : LinkedIn Page Setup
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LinkedIn Marketing – Lesson 2 : How to create LinkedIn Ad? (Part1)
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LinkedIn Marketing – Lesson 2 : How to create LinkedIn Ad? (Part2)
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Marketing using X – Lesson 1 : X Professional Account Setup
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Marketing using X – Lesson 2 : How to post an image/video in X?
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Pinterest Marketing
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Paid Ads on Facebook/Instagram – Part 1
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Paid Ads on Facebook/Instagram – Part 2
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Paid Ads on Facebook/Instagram – Part 3
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Assignment 1
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Assignment 2
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Assignment 3
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Assignment 4
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Assignment 5
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Quiz – DM Module 5
MODULE 6: GOOGLE ADS
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What are Google Ads?
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Notes
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How does Google Ads work?
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Notes
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Keyword match type
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Notes
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Google Ads Extension
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Notes
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What is a Google Ad Express Account?
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How do you create a Google Ads Expert Account?
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Different Types of Google Ads
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How to Create a Search Ad? (Part 1)
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How to Create Search Ad? (Part 2)
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How to create a Display Ad? (Part 1)
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How to create a Display Ad? (Part 2)
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How to create Video Ad? (Youtube Ad)
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Google Search Console
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Notes
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Google Analytics
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Google Analytics – Part 2
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Notes
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Google Tag Manager
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Google Tag Manager – Part 2
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Notes
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Assignment
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Quiz – DM Module 6
MODULE 7: SEARCH ENGINE MARKETING
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What is Search Engines?
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Notes
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Working with Search Engines
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Notes
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What is Keyword & Types
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Notes
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Notes
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Quiz – DM Module 7
Module 8: SEARCH ENGINE OPTIMIZATION
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What is Search Engine Optimization (SEO)?
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Notes
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Types of SEO
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Notes
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Keyword Research
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Notes
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Keyword Research Tool – Google Keyword Planner
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What is Google Trends?
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On-Page SEO – How to Optimize a page using Yoast SEO (Part 1)
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On-Page SEO – Link Optimization
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On-Page SEO – How to Optimize a page using Yoast SEO (Part 2)
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On-Page SEO – Image Optimization
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On-Page SEO – Video Optimization
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On-Page SEO – Content Optimization
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Off Page SEO – Different methods to perform Off Page SEO
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Notes
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Local SEO – How to create Google My Business (GMB) account
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Technical SEO
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Notes
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What is Snippet & Types?
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Notes
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Assignment 1
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Assignment 2
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Assignment 3
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Assignment 4
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Quiz – DM Module 8
MODULE 9: DIGITAL MARKETING STRATEGY
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Email Marketing 1 – Import Audience
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Notes
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Email Marketing 2 – Creation of Embedded Sign Up Form
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Email Marketing 3 – Creation of Automation Emails
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Email Marketing 4 – Creation of Landing Page
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Mobile Marketing
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Notes
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Affiliate Marketing
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Notes
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Influencer Marketing
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Notes
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Assignment
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Quiz – DM Module 9
Module 10: DIGITAL MARKETING USING AI TOOLS
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Social Media Management tool – Buffer Analyze
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Content Creation Tool – 1 Quilbot
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Content Creation Tool – 2 AI Writer
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Graphic Design Tool – 1 Fotor
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Graphic Design Tool – 2 Abobe Express
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Graphic Design Tool – 3 Canva
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ChatBots & Customer Services Tool – 1 ManyChat
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ChatBots & Customer Services Tool – 2 Tars
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SEO Tool – Semrush
Quiz
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