Digital Marketing and AI – MALAYALAM
Digital marketing is the use of digital channels, platforms, and strategies to promote products, services, or brands to an online audience. Unlike traditional marketing, which relies on offline media such as print, TV, and radio, digital marketing leverages the internet and electronic devices to reach and engage with consumers. This can include social media, search engines, email, websites, and mobile apps
What Will You Learn?
- INTRODUCTION TO DIGITAL MARKETING
- WEBSITE CREATION
- CONTENT CREATION AND CONTENT MARKETING
- BLOGGING PLATFORMS
- DIGITAL MARKETING STRATEGY
- DIGITAL MARKETING USING AI TOOLS
- REAL WORLD CASE STUDIES
- PROJECTS
- QUIZ
- RESUME BUILDING
- INTERVIEW PREPARATION
- SOCIAL MEDIA MARKETING
- GOOGLE ADS
- SEARCH ENGINE MARKETING
- SEARCH ENGINE OPTIMIZATION
Topics of Course
Join Our Digital Marketing Community!
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Join Group
MODULE1: INTRODUCTION TO DIGITAL MARKETING
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Overview of Digital Marketing
02:48 -
Notes
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Applications of Digital Marketing
07:17 -
Notes
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Traditional Marketing vs Digital Marketing
06:50 -
Notes
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Key concepts of Digital Marketing
05:46 -
Notes
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Future of Digital Marketing
02:46 -
Notes
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Niche Marketing
03:35 -
Notes
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Assignment 1
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Quiz – DM Module 1
MODULE 2: WEBSITE CREATION
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What is a website?
02:19 -
Notes
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Types of Websites
03:40 -
Notes
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What is Hosting?
01:28 -
Notes
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Types of Hosting
03:51 -
Notes
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What is Domain?
03:57 -
Notes
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Different types of Domains
02:54 -
Notes
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How to register a domain?
05:37 -
How to install a WordPress website?
03:36 -
Design website using WordPress – How to install theme?
03:48 -
Design website using WordPress- Customizing WordPress
21:10 -
Design website using WordPress – Introduction with Elementor
03:59 -
Design website using WordPress – Editing WordPress using Elementor Part 1
08:17 -
Design website using WordPress – Editing WordPress using Elementor Part 2
09:22 -
Assignment
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Quiz – DM Module 2
MODULE 3: CONTENT CREATION AND CONTENT MARKETING
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Content Strategy
04:21 -
Notes
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Content Creation
05:00 -
Notes
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Content optimization
09:15 -
Notes
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Content Marketing Tools
05:08 -
Notes
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Quiz – DM Module 3
MODULE 4: BLOGGING PLATFORMS
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Blogger
09:25 -
Tumblr
08:06 -
Medium
08:38 -
Assignment
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Quiz – DM Module 4
MODULE 5: SOCIAL MEDIA MARKETING
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What is Social Media Marketing?
02:10 -
Notes
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Facebook Marketing – Lesson 1a: How Page creates?
04:57 -
Lesson 2b: How to Action Button create?
03:11 -
Lesson 3c: How to Automations create?
02:33 -
Lesson 4d: How to Post a Image/ Video in our page?
03:12 -
Instagram Marketing : Lesson 1: How to create Instagram account
00:00 -
Instagram Marketing : Lesson 2: How to switch personal to professional account
00:00 -
Instagram Marketing: Lesson 3: How to upload Instagram post to our account
00:00 -
YouTube Marketing – Lesson 1 : Creation of Youtube channel
00:00 -
YouTube Marketing – Lesson 2 : How to upload videos?
00:00 -
YouTube Marketing – Lesson 3 : Other features of Youtube
00:00 -
YouTube Marketing – Lesson 4 : Key metrics for Youtube Analytics
00:00 -
LinkedIn Marketing – Lesson 1 : LinkedIn Page Setup
00:00 -
LinkedIn Marketing – Lesson 2 : How to create LinkedIn Ad? (Part1)
00:00 -
LinkedIn Marketing – Lesson 2 : How to create LinkedIn Ad? (Part2)
00:00 -
Marketing using X – Lesson 1 : X Professional Account Setup
00:00 -
Marketing using X – Lesson 2 : How to post an image/video in X?
00:00 -
Pinterest Marketing
00:00 -
Paid Ads on Facebook/Instagram – Part 1
00:00 -
Paid Ads on Facebook/Instagram – Part 2
00:00 -
Paid Ads on Facebook/Instagram – Part 3
00:00 -
Assignment 1
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Assignment 2
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Assignment 3
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Assignment 4
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Assignment 5
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Quiz – DM Module 5
MODULE 6: GOOGLE ADS
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What are Google Ads?
00:00 -
Notes
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How does Google Ads work?
00:00 -
Notes
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Keyword match type
00:00 -
Notes
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Google Ads Extension
00:00 -
Notes
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What is a Google Ad Express Account?
00:00 -
Different Types of Google Ads
00:00 -
How to Create a Search Ad? (Part 1)
00:00 -
How to Create Search Ad? (Part 2)
00:00 -
How to create a Display Ad? (Part 1)
00:00 -
How to create a Display Ad? (Part 2)
00:00 -
How to create Video Ad? (Youtube Ad)
00:00 -
Google Search Console
00:00 -
Notes
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Google Analytics Part 1
00:00 -
Google Analytics – Part 2
00:00 -
Notes
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Google Tag Manager Part !
00:00 -
Google Tag Manager – Part 2
00:00 -
Notes
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Assignment
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Quiz – DM Module 6
MODULE 7: SEARCH ENGINE MARKETING
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What is Search Engines?
00:00 -
Notes
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Working with Search Engines
00:00 -
Notes
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What is Keyword & Types
00:00 -
Notes
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Notes
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Quiz – DM Module 7
Module 8: SEARCH ENGINE OPTIMIZATION
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What is Search Engine Optimization (SEO)?
00:00 -
Notes
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Types of SEO
00:00 -
Notes
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Keyword Research Tool – Google Keyword Planner
00:00 -
What is Google Trends?
00:00 -
On-Page SEO – How to Optimize a page using Yoast SEO (Part 1)
00:00 -
On-Page SEO – How to Optimize a page using Yoast SEO (Part 2)
00:00 -
On-Page SEO – Image Optimization
00:00 -
On-Page SEO – Video Optimization
00:00 -
On-Page SEO – Content Optimization
00:00 -
On-Page SEO – Link Optimization
00:00 -
Off Page SEO – Different methods to perform Off Page SEO
00:00 -
Notes
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Local SEO – How to create Google My Business (GMB) account
00:00 -
Technical SEO
00:00 -
Notes
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What is Snippet & Types?
00:00 -
Notes
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Assignment 1
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Assignment 2
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Assignment 3
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Assignment 4
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Quiz – DM Module 8
MODULE 9: DIGITAL MARKETING STRATEGY
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Email Marketing 1 – Import Audience
05:19 -
Notes
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Email Marketing 2 – Creation of Embedded Sign Up Form
04:56 -
Email Marketing 3 – Creation of Automation Emails
10:11 -
Email Marketing 4 – Creation of Landing Page
17:26 -
Mobile Marketing
02:28 -
Notes
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Affiliate Marketing
06:28 -
Notes
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Influencer Marketing
06:45 -
Notes
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Assignment
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Quiz – DM Module 9
Module 10: DIGITAL MARKETING USING AI TOOLS
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Social Media Management tool – Buffer Analyze
07:12 -
Content Creation Tool – 1 Quilbot
05:55 -
Content Creation Tool – 2 AI Writer
11:01 -
Graphic Design Tool – 1 Fotor
09:02 -
Graphic Design Tool – 2 Abobe Express
06:29 -
Graphic Design Tool – 3 Canva
05:27 -
ChatBots & Customer Services Tool – 1 ManyChat
16:12 -
ChatBots & Customer Services Tool – 2 Tars
10:13 -
SEO Tool – SEMrush
09:06
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Internship And Placement Form
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